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Everyday damage can stress strands, leaving them prone to breakage. Presenting New Dove Healthy Ritual for Growing Long Hair. This newly launched shampoo by Dove is inspired by the rituals of North American women. The ritual, which has been practiced for generations, uses natural ingredients like Coneflower, oil, and white tea, which are known de-stressors, to nourish hair and help it reach its natural growth potential, keeping it healthy looking and long, without worries of damage.